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This Privacy Policy covers the information High Street Essentials Private Limited ("Company" and/or "We") collects from the user(s) ("User(s)" and/or "You") of FabAlley ("App").

Our privacy policy is subject to change at any time without notice. To make sure you are aware of any changes, please review this policy from time to time.

Personal information of the User(s) is collected if the App is used, accessed or any action on the App is taken. In doing so, the User(s) is consenting to disclosure of information in accordance with the Privacy Policy.

Information Collection and Use

When you register or use the FabAlley App, you provide us your name, email address, age, user name, password and other registration information ('Personal Information'). We collect and store this Information. Our primary goal in doing so is to provide you a safe, efficient, smooth and customized experience and to help resolve disputes and troubleshoot problems. This also allows us to provide services and features that most likely meet your needs, and to improve our App to make your experience safer and easier. We also use such Personal Information to inform you about updates on products, services; customize user experience; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; and as otherwise described to you at the time of collection.

Although, you can use some features of the App without revealing any of your personal information, when you download the App, we collect information related to your device pertaining to your mobile phone such as, the type of device you use, your device's unique ID, the IP address of the mobile, operating system, usage of the type of mobile Internet browsers ('Automatically Collected Information'), and irrespective of registration on the App, once you reveal us your personal information, you do not remain anonymous to us. Wherever possible, we indicate the fields as mandatory and optional. We give you the option to not provide information by opting to not use a particular service or feature on the App. The access to IP address helps diagnose problems with our server, administer App in better ways and gather broad demographic data.

We, at times may automatically track some information about you pertaining to your usage of our App. This is done to have a better understanding our users' demographics, interests, and behavior. The information is also used to do internal research, protect and serve our users. Depending on the nature of the internal research for the intended service to the users of the App, this information may be collected and examined on individual or aggregated basis. The data collected may include information related to your mobile, the products and pages you have viewed on the App, and your IP address. We also use this info to send you offers and various other communications basis the interests expressed by you, your buying pattern and behavior of other users, who you may know, on the App on an anonymous basis. Similarly, information collected on your buying behavior on the App will be shared with other users, who you may know, on an anonymous basis.

We collect information about your usage on the App to also help analyse our page flow, calculate promotional efficacy and encourage trust and safety. The analysis of this information can also provide us with data that is targeted to your interests. Also, if you make a purchase through the App, we collect information about your buying behavior for customizing user experience on the App.

When you use the App, we may use GPS technology (or other similar tools) to determine your location and flash you with promotional materials in the locality. The information pertaining to your location is not shared with other users or partners.

We do not control the use of data collection devices placed by third parties on certain pages of our App.

When you purchase from us, we collect some additional information like billing address, a credit / debit card number and a credit / debit card expiration date and/ or other payment instrument details and tracking information.

The messages posted on our message boards, chat rooms or other message areas including feedback section are collected by us. We use this information as and when necessary for resolving disputes, providing customer support and troubleshooting snags as permitted by law.

We collect and keep personal correspondences, such as emails or letters. This information may come directly from you or from third parties that send us correspondence about your activities and postings on App. We may collect such information into a file specific to you.

By virtue of you downloading the App on the Google Play Store, we are provided with a unique advertising identifier for advertising and user analytics purposes. We may use the advertising identifier and/or a FabAlley unique identifier in connection with the information collected in accordance with the terms of this Privacy Policy. This Privacy Policy governs use of all data collected by us irrespective of whether any third party/platform has amended its policies from time to time including any periodical control by such third parties on collection of data on your preference.

We will sometimes ask you to take optional online surveys. The information collected by these survey forms may ask you for contact information and demographic information (like pin code, age, or income). This data is used to customize your experience of our App, providing you with products and services that we think you might be interested in and to display content according to your preferences.

Disclosure and Sharing of any personal information

To avoid abuse of our services, we may share personal information with our other corporate entities and business affiliates to help detect and prevent identity theft, fraud and other illegal activities; correlate related or multiple accounts. The information collected also facilitates joint or co-branded services that you request, where such services are provided by more than one business entity.

Personal information may be disclosed if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process. We may disclose personal information to law enforcement offices, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

In case we plan to merge with, acquire or be acquired by another business entity, we and our affiliates will share / sell some or all of your personal information with another business entity. This also includes, re-organization, merging, rearrangement of business. Should such a transaction occur that other business entity (or the new combined entity) will be required to follow this privacy policy with respect to your personal information and this privacy policy will stand novated in favor of that entity.

Use of Personal Information for Commercial Purpose

The information provided by you may be used for market trend analysis, data analytics, market research, providing services to you and for other commercial purposes herein not mentioned and you hereby convey that you have no-objection to the use of your data provided by you as contemplated hereinabove.

Safety Measures

Our App is well facilitated to keep security measures in place and prevent the loss, abuse, and modification of the information under our control. Every time you alter or access your account information, we offer the use of a secure server. Once your information comes under our ownership we stick to to strict security guidelines, shielding it against illegal access. We strive to provide sound security for data we process and maintain, however we do not pledge that our security system can prevent all potential security breaches.

Deletion of Personal Information

If You want us to delete the Personal Information that You have provided, You can send us a request on the e-mail ID of our Customer Services unit provided at the bottom of this page. It is to be noted that deletion of certain Personal Information may lead to termination of your registration with the App and your access to certain features of the App.

If you want to remove your contact information from all FabAlley.com or HouseOfIndya.com lists and newsletters, please visit unsubscribe option contained in such newsletters.

Data Retention Policy, Managing Your Information

We will retain User provided data for as long as you use the App and for a reasonable time thereafter. Please note that some or all of the User Provided Data may be required in order for the App to function properly. If you wish to stop us from collecting any Personal information or other data, you may uninstall the App.

Your Consent

By using the App and/ or by providing your information, you consent to the collection and use of the information you disclose on the App in accordance with this Privacy Policy, including but not limited to your consent for sharing your information (including with third parties) as per this privacy policy.

If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

Third Party Information Sharing & Disclosure

Company is the recipient of all the Personal Information and shall exercise reasonable commercial endeavors for the prevention of the Personal Information provided by the Users. We may enable access of the Users’ information to the Company Entities, joint ventures, agents or third parties for the purposes of the services provided by them or for any other marketing related activity undertaken by or on behalf of the Company Entities and/or its joint ventures. We will ensure on reasonable commercial efforts basis that the third parties and agents employed by us for the purposes of the Website are under an obligation to maintain confidentiality with respect to the Personal Information provided by the Users and to use it strictly for the purposes of the Website only.

Company may disclose your Personal Information to such extent as the Company may deem necessary for you to enter into commercial transactions with other users of the Website.

Compliance with Laws and Law Enforcement

Company cooperates with mandated government and law enforcement agencies or to any third parties by an order under law for the time being in force to enforce and comply with the law. We will disclose any information about You to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process, to protect the property and rights of Company or a third party, to protect the safety of the public or any person, or to prevent or stop any illegal, unethical or legally actionable activity. Company may also provide your Personal Information to various tax authorities upon any demand or request from them.

SMS Policies

When you transact with us, we collect and use your contact details to provide relevant offers and product information to you via SMS. When confirming your order, you hereby expressly agree to share your contact details with us for the mentioned services. If you do not wish to be contacted about our products and services, please contact us at

Phone : +91-8929987349

Email : customercare@faballey.com

Contact Us

If You have any questions about this Privacy Policy, the practices of Company or your dealings with the Website or the App, You can contact us at -

High Street Essentials Pvt. Ltd.
C-11, Sector - 7
Noida, Uttar Pradesh - 201301
Phone : +91-8929987349
Email : customercare@faballey.com
Time : Monday to Sunday - 9:00AM - 9:00PM

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Head Office Address:

High Street Essentials Pvt Ltd
C-11, Sector 7, Noida, UP- 201301, India
Customer Care: +91-8929987349 / 0120-6850262

Return Address:

High Street Essentials Pvt Ltd
Plot No-1C/2, Sector 16,
Greater Noida(West), Gautam Buddha Nagar, UP - 201306, India

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