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About Us

about us

Our Brand

We seek to empower young women all over the country to find their confidence and embrace who they are unrequitedly. FabAlley is a bold, inclusive and fashion-forward brand aimed at arming women with fashion that is an extension of themselves. Every piece we make is an amalgamation of what our customer wants peppered with global influences such as the runways, street style, pop culture and social media – all merging together to create a one-stop-shop that delivers inimitable style for millennials.

about us

Our Product

We specialize in combining cutting edge fashion with an affordable price tag. All our products are designed in-house by our super talented young team of designers, with our multi-tasking, millennial women customers in mind. We drop more than 100 products a week, making us not simply a fast fashion brand – but a rapid fashion brand.
Since empowerment and expression lie at the core of our design philosophy, we really do have something for everyone! So whether you like to keep one step ahead of trends or perfect your signature style, we’re sure we’ve got something you’ll love. We have three major product lines, covering the gamut of occasions and needs that every Indian woman has.

 
about us
about us
 

FabAlley

The mother-ship! Inspired by global trends and celeb style, FabAlley is our western wear brand. It covers everything from the glitziest party dresses, game-changing tops and statement accessories.

Curve

We believe sexiness knows no size and our Curve line delivers on that philosophy. With sizes ranging from 14 to 20, the Curve collection brings FabAlley’s signature bold and breezy style to Curvy ladies.

Indya

“I am a woman, I contain multitudes”
Indian millennials carry the old-world of heritage and tradition, along with new-age values and global exposure. With Indya, we provide an outlet for this seeming contradiction with Indian heritage fabrics crafted in fuss-free, Western silhouettes.

about us

Our Founders

FabAlley was started in 2012 by Tanvi Malik and Shivani Poddar. Armed with degrees in business, a passion for product and endless ambition, the two 25-years olds quit their corporate jobs and poured all their personal savings into starting FabAlley six years ago. Fast-forward to present day, they run one of the largest Indian online-led fashion brands and are continuously striving to become better in every aspect.

 

#AlleyGals

Diversity, Relatability and Inclusiveness lie at the heart of our brand. We believe in empowering real woman and inspiring a new generation of girls uninterrupted to be themselves, realize their dreams and dress however they please, thank you very much. Our AlleyGals are our real-world brand ambassadors who represent and inspire our customers from all walks of life.

 
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